Author: Business Research & Applications Limited

Calculate the return of your marketing actions

Every action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the

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Questions you Should Ask Yourself about Inventory Management

When analysing your inventory management policies you should be considering a series of characteristics your full supply chain end-to-end has. To start with, uncertainty is a serious question I would be looking at: both demand and lead times may be

3 ways to measure your brand strength in social media

Do you want to know how to measure your brand strength in social media? A benefit of an active presence in social media is that it will allow you to improve your branding. Qualitatively information feels great in your reports

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