Sorry to say sometimes we people from market research, analytics, and statisticians alike are sad junkies! I admit it, I enjoy reading professional jokes, and if they are related to economics, finance, or operational research, the better. But you should …
One of the main business functions that managers and executives have had to learn how to develop during this century is risk management.
Do you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas. …
How to apply the Balanced Scorecard to your social media strategy Read more »