Author: Business Research & Applications Limited

Just because you are measuring the value of your brand does not mean you are an egomaniac (or brand-maniac!). Doing so means you are trying to be informed to make better decisions with regards to your branding. It is possible you …

Measuring the Value of your Brand Read More »

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The basics of pricing should lead you to set up a price which in line with your costs allow you to make a profit. However, there are limitations from the external perspective, like the level of competition in your market …

How to fine-tune your pricing Read More »

The age of IT and information systems, back in the 60s a 70s, created new opportunities for those companies that were able to leverage the new data that was being gathered about the whole operation. However, data on its own …

Data is taking over (the Corporate World) Read More »