Author: Business Research & Applications Limited

Measuring the Value of your Brand

Just because you are measuring the value of your brand does not mean you are an egomaniac (or brand-maniac!). Doing so means you are trying to be informed to make better decisions with regards to your branding. It is possible you

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How to fine-tune your pricing

The basics of pricing should lead you to set up a price which in line with your costs allow you to make a profit. However, there are limitations from the external perspective, like the level of competition in your market

Data is taking over (the Corporate World)

The age of IT and information systems, back in the 60s a 70s, created new opportunities for those companies that were able to leverage the new data that was being gathered about the whole operation. However, data on its own