Author: Business Research & Applications Limited

The optimised company

Although it is not a perfect paradigm, Porter’s Value Chain has helped explained how a company can create value since it was devised in 1985. Source: Wikimedia Commons. According to this diagram, the activities that add value to a product

Take it ALL, then!

Sorry to say sometimes we people from market research, analytics, and statisticians alike are sad junkies! I admit it, I enjoy reading professional jokes, and if they are related to economics, finance, or operational research, the better. But you should

I see zombies with smartphones

I walk by the street, travel by bus, move to the city center traveling on the underground (you americans call it subway; we sometimes call it tube, too), drink my latte while I read the free newspaper (if possible, City

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