Author: Business Research & Applications Limited

Maybe you have heard many times that “social media are conversations” and that, consequently, they can not be attributed ROI because you can not measure the benefits of your customers or users talk about your services or products, on your …

How to calculate your benefits from social media Read More »

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One of the main business functions that managers and executives have had to learn how to develop during this century is risk management.

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Do you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas. …

How to apply the Balanced Scorecard to your social media strategy Read More »

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