Category: Business Roles

Every action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the …

Calculate the return of your marketing actions Read More »

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When analysing your inventory management policies you should be considering a series of characteristics your full supply chain end-to-end has. To start with, uncertainty is a serious question I would be looking at: both demand and lead times may be …

Questions you Should Ask Yourself about Inventory Management Read More »

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from …

Simple Marketing Evaluator Read More »

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