Category: Business Roles

Calculate the return of your marketing actions

Every action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the

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Questions you Should Ask Yourself about Inventory Management

When analysing your inventory management policies you should be considering a series of characteristics your full supply chain end-to-end has. To start with, uncertainty is a serious question I would be looking at: both demand and lead times may be

Simple Marketing Evaluator

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from

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