By: <a href='http://www.flickr.com/photos/zooboing/4361038612/' target='_blank'>Patrick Hoesly</a>

The age of IT and information systems, back in the 60s a 70s, created new opportunities for those companies that were able to leverage the new data that was being gathered about the whole operation. However, data on its own …

Data is taking over (the Corporate World) Read more »

By: <a href='http://www.flickr.com/photos/76657755@N04/7408506410/' target='_blank'>Tax Credits</a>

Maybe you have heard many times that “social media are conversations” and that, consequently, they can not be attributed ROI because you can not measure the benefits of your customers or users talk about your services or products, on your …

How to calculate your benefits from social media Read more »