Category: Decision-making

By Posted on Posted in Decision-making, Market research, Operational research
By: <a href='http://www.flickr.com/photos/zooboing/4361038612/' target='_blank'>Patrick Hoesly</a>

The age of IT and information systems, back in the 60s a 70s, created new opportunities for those companies that were able to leverage the new data that was being gathered about the whole operation. However, data on its own …

Data is taking over (the Corporate World) Read more »

By Posted on Posted in Decision-making, Operations Tagged with , , ,
By: <a href='http://www.flickr.com/photos/photomonkey/12746989/' target='_blank'>Photo Monkey</a>

Do you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas. …

How to apply the Balanced Scorecard to your social media strategy Read more »