Category: Decision-making

How to apply the Balanced Scorecard to your social media strategy

Do you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas.

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To Be or not to be: that’s the ROI of marketing

┬áTo be, or not to be: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them? To

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9 areas of your business you should empower using social media

Generating value is not a new concept or a trend that will vanish along the following months. Value is what drives your customers to buy from you. The problem you may face is understanding it within the usage of social

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