By: <a href='http://www.flickr.com/photos/toprankblog/2343936230/' target='_blank'>TopRank Online Marketing</a>

Time and again we have to hear that ‘a computer code, a software, will never make a decision on their behalf’. This assertion hides a cruel mistake which entails a big misunderstanding about Decision Support Systems (DSS): Those computer systems …

There’s no such thing as automated decision-making Read more »

By: <a href='http://www.flickr.com/photos/gds-productions/6528081483/' target='_blank'>GDS-Productions</a>

Are you one of those professionals who is being continuously asked by many clients or even his boss to calculate the social media ROI? The use of the term social media ROI has been climbing up to become part of …

Why you should measure your social media ROI Read more »

By: <a href='http://www.flickr.com/photos/59937401@N07/5856725357/' target='_blank'>Images Money</a>

Altough we do appreciate a machine or automated script should never fully replace a person in a decision-making process, we support the use of such systems to leverage the human knowledge. As an example, we develop simple calculators that would …

Calculators… those little helpers Read more »