Category: Finances

How to fine-tune your pricing

The basics of pricing should lead you to set up a price which in line with your costs allow you to make a profit. However, there are limitations from the external perspective, like the level of competition in your market

How to calculate your costs in social media

If you want to estimate the ROI of your social media presence you need to calculate its benefits and the costs. While estimating the benefits attributable to social media is quite a complicated tasks, measuring the costs is not so

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The art of pricing

Setting the price for your product is a science, although you will be having to apply a little bit of creativity. That is the art of pricing: too high and you will be losing market share, too low and you

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