Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from …
Setting the price for your product is a science, although you will be having to apply a little bit of creativity. That is the art of pricing: too high and you will be losing market share, too low and you …
Time and again there is a trend in business that is sold (or tried to) as the ultimate solution to companies problems; you would say it is snake-oil sellers, but I prefer to call them doctors… since in the contemporary …