Category: Marketing

Measuring the Value of your Brand

Just because you are measuring the value of your brand does not mean you are an egomaniac (or brand-maniac!). Doing so means you are trying to be informed to make better decisions with regards to your branding. It is possible you

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I see zombies with smartphones

I walk by the street, travel by bus, move to the city center traveling on the underground (you americans call it subway; we sometimes call it tube, too), drink my latte while I read the free newspaper (if possible, City

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How to calculate your benefits from social media

Maybe you have heard many times that “social media are conversations” and that, consequently, they can not be attributed ROI because you can not measure the benefits of your customers or users talk about your services or products, on your

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