Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from …
What is Social Media ROI 1.Understand Social Media ROI. Social Media ROI is the financial return of your activity on social media. 2.Understand the ROI of Marketing. In marketing and communications, ROI has been measured from a long time ago: …
Do you know that there is a key indicator for Social Media ROI you should always have in mind? Do you want to learn how to calculate the value you obtain from your clients from social networks? As I explain …