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Category: ROIM

How to measure and calculate social media ROI

By Business Research & Applications Limited Posted on 01/06/2014 Posted in Decision-making, Marketing, Operational research, ROIM Tagged with ROI, social media, socialancer

By: <a href='http://www.flickr.com/photos/toddle_email_newsletters/6226402138/' target='_blank'>Alan O'Rourke</a>

ROI is a financial concept that measures the net profit of a company, project or campaign generated in comparison with the invested costs. Sometimes it is called profitability; ROI is Return On Investment, the profitability of an investment. ROIM, another similar …

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30 damn truths about social media ROI

By Business Research & Applications Limited Posted on 09/02/2014 Posted in ROIM Tagged with finance, marketing, ROI, social media, socialancer, strategy

What is Social Media ROI 1.Understand Social Media ROI. Social Media ROI is the financial return of your activity on social media. 2.Understand the ROI of Marketing. In marketing and communications, ROI has been measured from a long time ago: …

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The social media ROI KPI you cannot forget

By Business Research & Applications Limited Posted on 20/01/2014 Posted in ROIM Tagged with CLV, marketing, ROI, social media, socialancer

By: <a href='http://www.flickr.com/photos/rdvortex/621757607/' target='_blank'>Timo Kuusela</a>

Do you know that there is a key indicator for Social Media ROI you should always have in mind? Do you want to learn how to calculate the value you obtain from your clients from social networks? As I explain …

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