By: <a href='http://www.flickr.com/photos/toddle_email_newsletters/6226402138/' target='_blank'>Alan O'Rourke</a>

ROI is a financial concept that measures the net profit of a company, project or campaign generated in comparison with the invested costs. Sometimes it is called profitability; ROI is Return On Investment, the profitability of an investment.┬áROIM, another similar …

How to measure and calculate social media ROI Read more »

By: <a href='http://www.flickr.com/photos/rdvortex/621757607/' target='_blank'>Timo Kuusela</a>

Do you know that there is a key indicator for Social Media ROI you should always have in mind? Do you want to learn how to calculate the value you obtain from your clients from social networks? As I explain …

The social media ROI KPI you cannot forget Read more »