By: <a href='http://www.flickr.com/photos/buddawiggi/5987710858/' target='_blank'>buddawiggi</a>

Why is it so hard to measure your actions in currency in the social networks? Can you measure the online conversions? And when they convert into offline sales? You know that it is possible to measure social media ROI into …

Are you converting social leads into sales? Read more »

Picture by: <a href='http://www.flickr.com/photos/burge5000/439664301/' target='_blank'>Peter Burgess</a>

Picture by: Peter Burgess UK is pioneer in the measurement of well-being and happiness. Yes, you can measure happiness! Then, what can we learn from the measurement of happiness to be applied to the measurement of social media ROI? Three …

Measuring social media ROI: it is possible Read more »

By: <a href='http://www.flickr.com/photos/tellatic/6817840912/' target='_blank'>tellatic</a>

Everyone is talking about social media ROI and the feelings are quite opposed. On the negative side of the conversation, the negationists argument about the myth of social media ROI and how this can be measured, so then attacking those …

Crash knowledge on social media ROI Read more »