By: <a href='http://www.flickr.com/photos/photomonkey/12746989/' target='_blank'>Photo Monkey</a>

Do you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas. …

How to apply the Balanced Scorecard to your social media strategy Read more »