Category: Calculator

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from …

Simple Marketing Evaluator Read More »

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The basics of pricing should lead you to set up a price which in line with your costs allow you to make a profit. However, there are limitations from the external perspective, like the level of competition in your market …

How to fine-tune your pricing Read More »

The basics of pricing should lead you to set up a price which in line with your costs would allow you to make a profit. Unit fixed costs decrease with your sales, while unit variable costs are constant with sales; …

Break-even point Read More »

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