Category: Calculator

Simple Marketing Evaluator

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from

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How to fine-tune your pricing

The basics of pricing should lead you to set up a price which in line with your costs allow you to make a profit. However, there are limitations from the external perspective, like the level of competition in your market

Break-even point

The basics of pricing should lead you to set up a price which in line with your costs would allow you to make a profit. Unit fixed costs decrease with your sales, while unit variable costs are constant with sales;

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