By: <a href='http://www.flickr.com/photos/59937401@N07/5930046100/' target='_blank'>Images Money</a>

Do not lie to yourself, not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy, if you spend your precious money in a marketing campaign and this provokes profit betterment, then …

Marketing: expense or investment? Read more »

By: <a href='http://www.flickr.com/photos/osterwalder/4825781597/' target='_blank'>Alexander Osterwalder</a>

Generating value is not a new concept or a trend that will vanish along the following months. Value is what drives your customers to buy from you. The problem you may face is understanding it within the usage of social …

9 areas of your business you should empower using social media Read more »

By: <a href='http://www.flickr.com/photos/toddle_email_newsletters/6226402138/' target='_blank'>Alan O'Rourke</a>

ROI is a financial concept that measures the net profit of a company, project or campaign generated in comparison with the invested costs. Sometimes it is called profitability; ROI is Return On Investment, the profitability of an investment.┬áROIM, another similar …

How to measure and calculate social media ROI Read more »