Category: Market research

Data is taking over (the Corporate World)

The age of IT and information systems, back in the 60s a 70s, created new opportunities for those companies that were able to leverage the new data that was being gathered about the whole operation. However, data on its own

Take it ALL, then!

Sorry to say sometimes we people from market research, analytics, and statisticians alike are sad junkies! I admit it, I enjoy reading professional jokes, and if they are related to economics, finance, or operational research, the better. But you should

The art of pricing

Setting the price for your product is a science, although you will be having to apply a little bit of creativity. That is the art of pricing: too high and you will be losing market share, too low and you

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