Category: Market research

The age of IT and information systems, back in the 60s a 70s, created new opportunities for those companies that were able to leverage the new data that was being gathered about the whole operation. However, data on its own …

Data is taking over (the Corporate World) Read More »

Sorry to say sometimes we people from market research, analytics, and statisticians alike are sad junkies! I admit it, I enjoy reading professional jokes, and if they are related to economics, finance, or operational research, the better. But you should …

Take it ALL, then! Read More »

Setting the price for your product is a science, although you will be having to apply a little bit of creativity. That is the art of pricing: too high and you will be losing market share, too low and you …

The art of pricing Read More »

Tagged with: ,