Category: Statistics

Three concepts for mastering social media ROI measurement

You have probably read many myths and legends (and many lies as well) around the concept of ROI. However, it is not necessary to reinvent the wheel. This time I’ll tell you what three questions or tools you have to keep

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Business failure calculator

One of the tools used by financial analysts to assess the viability of a business is Altman’s Z-score. Corporate failure is  linked to a series of actions which are related to a company’s fundamentals which long-term reflect the likelihood of

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Measuring social media ROI: it is possible

Picture by: Peter Burgess UK is pioneer in the measurement of well-being and happiness. Yes, you can measure happiness! Then, what can we learn from the measurement of happiness to be applied to the measurement of social media ROI? Three

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