The age of IT and information systems, back in the 60s a 70s, created new opportunities for those companies that were able to leverage the new data that was being gathered about the whole operation. However, data on its own was not capable of releasing the full throttle; systems and methodologies were needed too.
Nowadays, computing has improved, management science state of the art has pushed the frontier further than ever, and data… OMG!: Social Data, Big Data, Unstructured Data; and you know what? Those enhance your Corporate Data. Take the challenge!