Thanks to our partners from the Spanish digital media SocialMediaBlog.es, we have been able to develop a calculator that will help you determine your Social Media ROI. The calculator relies on the financial concept of Return On Investment (ROI) and the marketing tool of Customer Lifetime Value (CLV), mainly working with the conversions that you are capable to achieve with your social media presence and the costs the activities might be allowing to reduce.
The benefits you will get by using the calculator are:
- Measure the return on the investment of your digital presence.
- Show your boss or clients that social media can be profitable.
- Determine which are the key business areas linked to social media to be measured.
- Work with your finances in mind.
- Align marketing and communication speech to financial and commercial ones.
You can access it here.