Tag: CLV

Simple Marketing Evaluator

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from

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The social media ROI KPI you cannot forget

Do you know that there is a key indicator for Social Media ROI you should always have in mind? Do you want to learn how to calculate the value you obtain from your clients from social networks? As I explain

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