Tag: finance

Calculate the return of your marketing actions

Reading Time: 1 minutesEvery action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the

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Measuring the Value of your Brand

Reading Time: 2 minutesJust because you are measuring the value of your brand does not mean you are an egomaniac (or brand-maniac!). Doing so means you are trying to be informed to make better decisions with regards to your branding. It is possible you

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How to calculate your benefits from social media

Reading Time: 3 minutesMaybe you have heard many times that “social media are conversations” and that, consequently, they can not be attributed ROI because you can not measure the benefits of your customers or users talk about your services or products, on your

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