Tag: finance

To Be or not to be: that’s the ROI of marketing

 To be, or not to be: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them? To

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How to calculate your costs in social media

If you want to estimate the ROI of your social media presence you need to calculate its benefits and the costs. While estimating the benefits attributable to social media is quite a complicated tasks, measuring the costs is not so

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There’s no such thing as automated decision-making

Time and again we have to hear that ‘a computer code, a software, will never make a decision on their behalf’. This assertion hides a cruel mistake which entails a big misunderstanding about Decision Support Systems (DSS): Those computer systems

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