Tag: finance

 To be, or not to be: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them? To …

To Be or not to be: that’s the ROI of marketing Read More »

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If you want to estimate the ROI of your social media presence you need to calculate its benefits and the costs. While estimating the benefits attributable to social media is quite a complicated tasks, measuring the costs is not so …

How to calculate your costs in social media Read More »

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Time and again we have to hear that ‘a computer code, a software, will never make a decision on their behalf’. This assertion hides a cruel mistake which entails a big misunderstanding about Decision Support Systems (DSS): Those computer systems …

There’s no such thing as automated decision-making Read More »

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