Tag: forecasting

Every action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the …

Calculate the return of your marketing actions Read More »

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From a management acconting point of view cash-flow is a matter of budgeting and monitoring of the cash inflows and outflows.  Accountants will not only be concerned with the preparation of a yearly budget, but its quarterly, monthly, or even …

Basic cash-flow forecasting Read More »

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