Tag: marketing

Calculate the return of your marketing actions

Every action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the

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Simple Marketing Evaluator

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from

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Measuring the Value of your Brand

Just because you are measuring the value of your brand does not mean you are an egomaniac (or brand-maniac!). Doing so means you are trying to be informed to make better decisions with regards to your branding. It is possible you

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