Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from …
Setting the price for your product is a science, although you will be having to apply a little bit of creativity. That is the art of pricing: too high and you will be losing market share, too low and you …
What is Social Media ROI 1.Understand Social Media ROI. Social Media ROI is the financial return of your activity on social media. 2.Understand the ROI of Marketing. In marketing and communications, ROI has been measured from a long time ago: …