Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from …
To be, or not to be: that is the question: Whether ’tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them? To …
Do not lie to yourself, not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy, if you spend your precious money in a marketing campaign and this provokes profit betterment, then …