Tag: marketing

How to calculate your costs in social media

If you want to estimate the ROI of your social media presence you need to calculate its benefits and the costs. While estimating the benefits attributable to social media is quite a complicated tasks, measuring the costs is not so

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Marketing: expense or investment?

Do not lie to yourself, not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy, if you spend your precious money in a marketing campaign and this provokes profit betterment, then

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The art of pricing

Setting the price for your product is a science, although you will be having to apply a little bit of creativity. That is the art of pricing: too high and you will be losing market share, too low and you

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