Tag: models

Calculate the return of your marketing actions

Every action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the

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9 areas of your business you should empower using social media

Generating value is not a new concept or a trend that will vanish along the following months. Value is what drives your customers to buy from you. The problem you may face is understanding it within the usage of social

Posted in Decision-making, Operational research Tagged with: , , , ,

There’s no such thing as automated decision-making

Time and again we have to hear that ‘a computer code, a software, will never make a decision on their behalf’. This assertion hides a cruel mistake which entails a big misunderstanding about Decision Support Systems (DSS): Those computer systems

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