Tag: ROI

Calculate the return of your marketing actions

Reading Time: 1 minutesEvery action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the

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Simple Marketing Evaluator

Reading Time: 1 minutesAssess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV). When you acquire a new customer you are not obtaining the odd sale, but a customer that will carry on purchasing from

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3 ways to measure your brand strength in social media

Reading Time: 2 minutesDo you want to know how to measure your brand strength in social media? A benefit of an active presence in social media is that it will allow you to improve your branding. Qualitatively information feels great in your reports

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