By: <a href='http://www.flickr.com/photos/59937401@N07/5930046100/' target='_blank'>Images Money</a>

Do not lie to yourself, not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy, if you spend your precious money in a marketing campaign and this provokes profit betterment, then …

Marketing: expense or investment? Read more »