Tag: ROI

A client is worth more than this sale

So you managed to get that customer to buy from you! You made the sale… and is that all? Not at all; it is an error to consider that a customer is only worth the profit you get from that

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Marketing: expense or investment?

Do not lie to yourself, not every penny you invest in marketing and promotion is an actual investment. What’s the difference? It is easy, if you spend your precious money in a marketing campaign and this provokes profit betterment, then

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How to measure and calculate social media ROI

ROI is a financial concept that measures the net profit of a company, project or campaign generated in comparison with the invested costs. Sometimes it is called profitability; ROI is Return On Investment, the profitability of an investment. ROIM, another similar

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