By: <a href='http://www.flickr.com/photos/photomonkey/12746989/' target='_blank'>Photo Monkey</a>

Do you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas. …

How to apply the Balanced Scorecard to your social media strategy Read more »

By: <a href='http://www.flickr.com/photos/osterwalder/4825781597/' target='_blank'>Alexander Osterwalder</a>

Generating value is not a new concept or a trend that will vanish along the following months. Value is what drives your customers to buy from you. The problem you may face is understanding it within the usage of social …

9 areas of your business you should empower using social media Read more »

By: <a href='http://www.flickr.com/photos/aigle_dore/6225529941/' target='_blank'>Moyan Brenn</a>

I am sure that if you are initiating your journey along the social media realm, as user, client, or consultant, you have realised you need a roadmap. For those coming from the management world this is nothing new: every business …

Things to do before writing your social media plan Read more »