Tag: social media

Every action has an outcome… or it should. One of the sayings of management is you can not manage what you do not measure; that’s it!, if you are unable to give an answer to the question ‘which are the …

Calculate the return of your marketing actions Read More »

Tagged with: , , , , ,

Do you want to know how to measure your brand strength in social media? A benefit of an active presence in social media is that it will allow you to improve your branding. Qualitatively information feels great in your reports …

3 ways to measure your brand strength in social media Read More »

Tagged with: , , ,

I walk by the street, travel by bus, move to the city center traveling on the underground (you americans call it subway; we sometimes call it tube, too), drink my latte while I read the free newspaper (if possible, City …

I see zombies with smartphones Read More »

Tagged with: ,