Tag: socialancer

3 ways to measure your brand strength in social media

Reading Time: 2 minutesDo you want to know how to measure your brand strength in social media? A benefit of an active presence in social media is that it will allow you to improve your branding. Qualitatively information feels great in your reports

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How to calculate your benefits from social media

Reading Time: 3 minutesMaybe you have heard many times that “social media are conversations” and that, consequently, they can not be attributed ROI because you can not measure the benefits of your customers or users talk about your services or products, on your

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How to apply the Balanced Scorecard to your social media strategy

Reading Time: 2 minutesDo you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas.

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