Tag: socialancer

Things to do before writing your social media plan

I am sure that if you are initiating your journey along the social media realm, as user, client, or consultant, you have realised you need a roadmap. For those coming from the management world this is nothing new: every business

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Three concepts for mastering social media ROI measurement

You have probably read many myths and legends (and many lies as well) around the concept of ROI. However, it is not necessary to reinvent the wheel.┬áThis time I’ll tell you what three questions or tools you have to keep

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30 damn truths about social media ROI

What is Social Media ROI 1.Understand Social Media ROI. Social Media ROI is the financial return of your activity on social media. 2.Understand the ROI of Marketing. In marketing and communications, ROI has been measured from a long time ago:

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