How to apply the Balanced Scorecard to your social media strategy
By: <a href='http://www.flickr.com/photos/photomonkey/12746989/' target='_blank'>Photo Monkey</a>
Do you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas. …
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