Tag: strategy

How to apply the Balanced Scorecard to your social media strategy

Reading Time: 2 minutesDo you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas.

Posted in Decision-making, Operations Tagged with: , , ,

9 areas of your business you should empower using social media

Reading Time: 3 minutesGenerating value is not a new concept or a trend that will vanish along the following months. Value is what drives your customers to buy from you. The problem you may face is understanding it within the usage of social

Posted in Decision-making, Operational research Tagged with: , , , ,

Simple pricing strategy using the break-even

Reading Time: 2 minutesSome weeks ago someone asked me about the suitability of opening a stall in the market. Go ahead!, I said to encourage him (I am always keen to entrepreneurship). However, I inquired if he had spent some time looking at

Posted in Finances Tagged with: , ,