Tag: strategy

Do you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas. …

How to apply the Balanced Scorecard to your social media strategy Read More »

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Generating value is not a new concept or a trend that will vanish along the following months. Value is what drives your customers to buy from you. The problem you may face is understanding it within the usage of social …

9 areas of your business you should empower using social media Read More »

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Some weeks ago someone asked me about the suitability of opening a stall in the market. Go ahead!, I said to encourage him (I am always keen to entrepreneurship). However, I inquired if he had spent some time looking at …

Simple pricing strategy using the break-even Read More »

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