Tag: strategy

Things to do before writing your social media plan

I am sure that if you are initiating your journey along the social media realm, as user, client, or consultant, you have realised you need a roadmap. For those coming from the management world this is nothing new: every business

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30 damn truths about social media ROI

What is Social Media ROI 1.Understand Social Media ROI. Social Media ROI is the financial return of your activity on social media. 2.Understand the ROI of Marketing. In marketing and communications, ROI has been measured from a long time ago:

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Crash knowledge on social media ROI

Everyone is talking about social media ROI and the feelings are quite opposed. On the negative side of the conversation, the negationists argument about the myth of social media ROI and how this can be measured, so then attacking those

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