Tag: tools

Do you know the ‘old’ strategic models can be used to design and monitor your social media strategy? There are other newer models that could be used, as well; for instance, here I propose you use the Business Model Canvas. …

How to apply the Balanced Scorecard to your social media strategy Read More »

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Usually we present a simple draft explaining what this ‘Matter of BIZ’ is about, considering a mixture of data management (and creation), computing and technology, and scientific methodologies. Maybe some of you have spotted we are actually talking about ‘Operational …

It’s a kind of magic Read More »

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Generating value is not a new concept or a trend that will vanish along the following months. Value is what drives your customers to buy from you. The problem you may face is understanding it within the usage of social …

9 areas of your business you should empower using social media Read More »

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